English
Türkçethinking design, without concept
Recently, I have been working on my graduation project, about J&B parties. I am not going to talk about my project. But, I have seen some failings on projects of my classmates. We are visual commucation designers, and we have to think of conceptually on our designs. However, I saw that my classmates’s projects lack of concept. In addition, I could not see any aim on their projects. After that, I have been looking my arround, at both school and agency (Ogilvy) some new designers do similar mistakes. I thought that, this is an educational problem. Because, there are huge differences between erasmus students projects and turkish students projects. They think of their project’s concept, and design later. So, that is why they do more successful design than us. Therefore, we must change our art school educational system as soon as possible. Because it is not a successful system to educate perfect designers. For this reason, we see many copy and stolen advertisements.
